The Innovation Hope – our focus is on successful launch
Ideation/Innovation Process
Details
Identification of growth opportunities via (digital and non-digital) innovation strategies as well as hypothesis creation and use case commercialization
Creation of new business (models)
Optimization of innovation processes (e.g. funnel/gates)
Realization/Launch Management
Details
Audit of (new) product launches and support of (new) product development/rapid prototyping
Drive new business canvassing/commercialization and roadmapping and define target market position
The Digital Reach – our Focus is on Venture Building
Digital Venture Concepts
Details
Identification of growth opportunities via (digital and non-digital) innovation strategies and hypothesis creation
Drive use case canvassing and roadmapping as well as define market entry strategies w.r.t. “reach generation”
Design of new business (models) and launch concepts
Rapid prototyping applications – e.g. integrating available stand-alone products to an omnichannel customer journey
Optimization of innovation processes and their smart implementation (e.g. funnel/gates)
Venture Building
Details
Implementation of new business commercialization, roll-out and scaling
Planning and management of (new) product launches and support of (new) product development
Set-up/carve-out/incubate a dedicated organization according to lean service creation principles
Manage roll-out and integration of complex technical infrastructure as well as steer respective providers
Engage end-to-end from idea to market launch by consulting, implementation and venturing (if needed)
Ecosystem Building
Details
Optimize go-to-market strategies and derive innovative ecosystems for digitized markets
Orchestrate customer involvement, feedback and recommendation processes, with focus on reach expansion
Ensure re-alignment of marketing (7 Ps) as well as scaling of products/services
Manage adaption of ecosystems and processes with involved market players
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